""Momentum for OOH advertising is building quickly in LATAM as digital and programmatic OOH infrastructure expands, technological innovation accelerates, and more brands look to the medium to reach audiences in different ways.""
""Broadsign's work to make buying, selling, and delivering OOH media easier and more effective will be crucial to Latin American media owners and buyers.""
Broadsign has appointed Manuel Ameneiros as head of LATAM media sales and service to strengthen its presence in the region. Based in Mexico City, Ameneiros will focus on building relationships with agencies, advertisers, and media owners while facilitating the transition to programmatic digital OOH. His extensive experience in the LATAM advertising sector includes roles at OLA Media, Retargetly, and Boletia, where he developed expertise in data-driven marketing. The growing momentum for OOH advertising in LATAM presents significant opportunities for efficiency and scale.
Read at Exchangewire
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