fromAdExchanger11 hours agoRockerbox's Attribution Journey | AdExchangerMeasurement without action is wasted. It's actually quite frustrating being a pureplay attribution company; you can see what's working and what needs fixing, but clients don't necessarily take your advice.E-Commerce
Marketing techfromExchangewire1 month agoMarkApp & NetCom TV Partner to Deliver Premium CTV Audiences to Global AdvertisersMarkApp partners with NetCom TV to enhance programmatic advertising capabilities through access to high-value contextual CTV inventory.
Marketing techfromRAIN News3 months agoSAX: Spotify launches in-house programmatic ad creation, buying, measurementSpotify launches its proprietary programmatic ad exchange called SAX, enhancing advertising capabilities on its platform.
fromDigiday3 weeks agoMarketing techOmnicom strikes partnerships at Cannes Lions with Disney and Walmart around harnessing live
Marketing techfromExchangewire1 month agoMarkApp & NetCom TV Partner to Deliver Premium CTV Audiences to Global AdvertisersMarkApp partners with NetCom TV to enhance programmatic advertising capabilities through access to high-value contextual CTV inventory.
Marketing techfromRAIN News3 months agoSAX: Spotify launches in-house programmatic ad creation, buying, measurementSpotify launches its proprietary programmatic ad exchange called SAX, enhancing advertising capabilities on its platform.
fromDigiday3 weeks agoMarketing techOmnicom strikes partnerships at Cannes Lions with Disney and Walmart around harnessing live
fromDigiday3 months agoMedia Buying Briefing: Overheard at Digiday's Media Buying SummitYou have to look at it holistically. It's not just about the immediate CPM or whatâs in front of us; consider the overall strategy and outcomes.Marketing tech
