"What does it take to reinvent high-performance marketing? In this episode of Playbook Broken, we're joined by Ryan Nelsen, CMO of StackAdapt, to get the playbook on AI-fueled advertising and strategic growth. With a proven track record at major tech companies like Qualtrics and MX, Ryan offers a masterclass on the future of enterprise marketing. From navigating the complexities of paid media to launching innovative products, this conversation is full of lessons from the marketing front lines."
"Ryan also shares a compelling personal story about overcoming a major injury early in his tenure at StackAdapt, offering a powerful metaphor for resilience. In this episode, you'll learn about: Lessons in resilience and the power of tackling the most difficult tasks first. The reinvention of high-performance marketing in the age of AI. Why the best B2B strategies now incorporate B2C tactics. Finding the right balance between brand building and performance marketing. The future of paid media and integrated campaigns."
AI-fueled advertising strategies and enterprise marketing growth draw on experience from major tech companies to inform paid media approaches and product launches. Tackling the most difficult tasks first builds resilience and reframes leadership responses after serious setbacks. High-performance marketing now integrates B2C tactics into B2B programs and requires a calibrated balance between brand building and performance marketing. The future of paid media emphasizes integrated campaigns powered by AI. Effective scaling of enterprise marketing depends on leadership decisions, team dynamics, and continuous strategic innovation.
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