At this year's Cannes festival, the atmosphere shifted towards practicality over pure creativity, with senior marketers focused on intentional leadership amidst changing industry dynamics. Reacting to platform volatility, third-party data erosion, and shifting consumer behaviors, industry veterans gathered to share insights on navigating an increasingly complex marketing landscape. As Bruce Biegel remarked, the festival transcends its traditional roots to embrace its role in commerce, highlighting the need to adapt to new realities and pursue tangible results in this evolving market.
This isn't just a creative festival anymore - it's a commercial one,
Collection
[
|
...
]