Cedara Releases Groundbreaking Research Report on Scope 1-3 Emissions for Programmatic Digital Media Companies
Briefly

Key findings show that over 95% of emissions for programmatic digital media companies emanate from Scope 3, with media operations making up 90% of that amount.
Research stresses the significance of understanding emissions breakdown to drive meaningful reductions, indicating Ad Selection as the main contributor, underpinning the need for targeted sustainability efforts.
Read at Exchangewire
[
|
]