Key findings show that over 95% of emissions for programmatic digital media companies emanate from Scope 3, with media operations making up 90% of that amount.
Research stresses the significance of understanding emissions breakdown to drive meaningful reductions, indicating Ad Selection as the main contributor, underpinning the need for targeted sustainability efforts.
#scope-1-3-emissions #digital-media-sustainability #research-report #emissions-breakdown #sustainability-efforts
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