""Advertisers today need insight around what will actually capture attention, long before a campaign goes live," said Oz Etzioni, CEO of Clinch. "By assessing your Predict IQ Score™ in Flight Control, teams can get an immediate read on how their assets are likely to perform, along with guidance on how to improve them. It's a smarter way to work, optimising creative before launch to reduce waste and maximise impact with your media spend ac"
"Validates creative efficacy before launch: Predict how well creative assets will capture audience attention, helping advertisers and creative teams make confident, insight-driven decisions to adjust, refine, or activate creatives. Evaluate creative assets against campaign context: enabling advertisers to predict performance by channel and audience parameters (e.g., age, gender, device, country, channel/format, and time of day) before running media"
Clinch launched Predict IQ Scores™ within its Flight Control platform on 18th December, 2025 to predict how creative assets will capture attention and drive sales lift before campaigns run. The initial offering, Predict IQ Attention Score™, is powered by Adverteyes and provides performance-oriented scores plus tailored diagnostics. Advertisers can validate creative efficacy pre-launch, evaluate assets against channel and audience parameters, receive prioritised guidance for improvements, and automatically re-score assets whenever creative elements or audience inputs change. The suite aims to reduce wasted spend, speed decision-making, and improve creative impact across channels and formats.
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