Amplified Intelligence Appoints Anneliese Urquhart as CEOAnneliese Urquhart is appointed CEO of Amplified Intelligence, succeeding Karen Nelson-Field, as they focus on enhancing attention measurement in marketing.
Scoop: IAB And MRC To Collaborate On Attention Measurement Accreditation | AdExchangerAttention measurement certification is essential for industry standardization and accountability.The initiative will lead to draft accreditation guidelines by Q1 2025.
ShowHeroes Expands In-House Attention Index Model to Connected TV, Partnering with TVisionShowHeroes expands its Attention Index model to CTV through a partnership with TVision, enhancing audience measurement and engagement insights.
Billups Launches Attention Measurement For Out-Of-Home | AdExchangerBillups is introducing attention measurement for OOH advertising, targeting improved performance analytics across traditional and digital formats.
Scoop: IAB And MRC To Collaborate On Attention Measurement Accreditation | AdExchangerAttention measurement certification is essential for industry standardization and accountability.The initiative will lead to draft accreditation guidelines by Q1 2025.
ShowHeroes Expands In-House Attention Index Model to Connected TV, Partnering with TVisionShowHeroes expands its Attention Index model to CTV through a partnership with TVision, enhancing audience measurement and engagement insights.
Billups Launches Attention Measurement For Out-Of-Home | AdExchangerBillups is introducing attention measurement for OOH advertising, targeting improved performance analytics across traditional and digital formats.
Adnami Launches 'Sonar' to Simplify Attention Measurement in Digital Advertising - ExchangeWire.comSonar by Adnami revolutionizes attention measurement, making it simple and scalable for digital ads.
Can attention really drive campaign success? | MarTechAttention measurement is crucial for optimizing ad effectiveness, but it must be combined with data quality and context for comprehensive insights.
Link Between Attention & Drivers of Brand Outcomes Revealed in New ResearchAttention is a crucial factor influencing brand metrics and purchase behaviors.
Why Standardization Is Wrong For Attention Metrics | AdExchangerHigh viewability doesn't guarantee high quality; lower-viewability ads can perform better under certain conditions.
Adnami Launches 'Sonar' to Simplify Attention Measurement in Digital Advertising - ExchangeWire.comSonar by Adnami revolutionizes attention measurement, making it simple and scalable for digital ads.
Can attention really drive campaign success? | MarTechAttention measurement is crucial for optimizing ad effectiveness, but it must be combined with data quality and context for comprehensive insights.
Link Between Attention & Drivers of Brand Outcomes Revealed in New ResearchAttention is a crucial factor influencing brand metrics and purchase behaviors.
Why Standardization Is Wrong For Attention Metrics | AdExchangerHigh viewability doesn't guarantee high quality; lower-viewability ads can perform better under certain conditions.
Can't Afford Not To Pay Attention; The New Heavyweight Challenger | AdExchangerAccreditation by MRC for attention measurement signifies a commitment to legitimacy, critical for new metrics in marketing.
XPLN.AI Secures USD$8mn (6.1mn) to Change AdvertisingThe advertising industry is shifting from traditional metrics to measuring actual user attention to improve ROI.
Heineken & Playground xyz Partner to Find Optimal Attention & Drive Real World OutcomesOptimal Attention framework helps Heineken's Cruzcampo campaign with early brand awareness boosts.
Industry Review 2025: Time for Attention to Pay?Attention measurement is becoming crucial in the digital marketing landscape.Attention should evolve into a strategic focus, not just a metric.The industry's future hinges on addressing consumer needs and preferences.
XPLN.AI Secures USD$8mn (6.1mn) to Change AdvertisingThe advertising industry is shifting from traditional metrics to measuring actual user attention to improve ROI.
Heineken & Playground xyz Partner to Find Optimal Attention & Drive Real World OutcomesOptimal Attention framework helps Heineken's Cruzcampo campaign with early brand awareness boosts.
Industry Review 2025: Time for Attention to Pay?Attention measurement is becoming crucial in the digital marketing landscape.Attention should evolve into a strategic focus, not just a metric.The industry's future hinges on addressing consumer needs and preferences.
Amplified Intelligence Launches New Self-Serve Measurement ToolAgencies can optimize campaign effectiveness and ROI with self-service attention evaluation using the attentionPROVE® solution.
Amplified Intelligence Findings Reveal AR Captures Active Attention & Increases Likelihood to Buy by 53%Snapchat AR Lenses impact purchasing likelihood significantly, holding attention longer than other platforms.
Amplified Intelligence Adds Emotional Measurement Capabilities to its attentionTRACE Data Capture ToolAmplified Intelligence adds emotional layer to attentionTRACE tool for ad measurement.