fromExchangewire3 weeks agoDoubleVerify Debuts First-of-Its-Kind Attention Measurement for Social, Launching with SnapDoubleVerify launched DV Authentic Attention® for Social, integrating eye-tracking insights with ad performance metrics on Snapchat.
fromSocial Media Today4 weeks agoThis-Party Ad Measurement Partners Announce New Snap Attention MeasurementIAS and DoubleVerify have launched new attention measurement solutions for Snapchat ads, enhancing engagement insights.
fromMarTech2 months agoWhat's inside IAB and MRC's attention measurement guidelines | MarTechAttention is a promising metric in advertising, but its meaning, value and measurement remain widely debated.Marketing tech
PodcastfromExchangewire2 months agoDigest: IAB and MRC Publish Draft Guidelines for Attention Measurement; Frasers Group Launches ELEVATE Retail Media NetworkIAB and MRC release new guidelines to standardize attention measurement across advertising platforms.Frasers Group launches ELEVATE, a comprehensive retail media network in the UK.