#attention-measurement

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fromExchangewire
5 days ago

xpln.ai & Comcast Advertising Introduces "Focus" an Attention-Based Media Package for Advertisers & Agencies

Powered by Comcast Advertising Media Solutions' partnership with measurement specialist xpln.ai, Focus will enable advertisers and agencies to buy impressions that reach a selected attention duration of at least two, three, or five seconds for premium online video and CTV campaigns. xpln.ai's advanced suite of technology, including machine learning algorithms, measures, and analyses user engagement through multiple attention variables, including (but not limited to): ● Viewability - covering factors such as the geometric position of the ad, share of screen, and user activity; ● Page experience - accounting for factors such as the number of ads simultaneously on screen and overlapping ads, and time of day; ● Context and audience - including the tonality of the video environment and typical user interactivity.
Marketing tech
E-Commerce
fromExchangewire
2 months ago

DoubleVerify Debuts First-of-Its-Kind Attention Measurement for Social, Launching with Snap

DoubleVerify launched DV Authentic Attention® for Social, integrating eye-tracking insights with ad performance metrics on Snapchat.
Digital life
fromSocial Media Today
2 months ago

This-Party Ad Measurement Partners Announce New Snap Attention Measurement

IAS and DoubleVerify have launched new attention measurement solutions for Snapchat ads, enhancing engagement insights.
fromMarTech
3 months ago

What's inside IAB and MRC's attention measurement guidelines | MarTech

Attention is a promising metric in advertising, but its meaning, value and measurement remain widely debated.
Marketing tech
Podcast
fromExchangewire
4 months ago

Digest: IAB and MRC Publish Draft Guidelines for Attention Measurement; Frasers Group Launches ELEVATE Retail Media Network

IAB and MRC release new guidelines to standardize attention measurement across advertising platforms.
Frasers Group launches ELEVATE, a comprehensive retail media network in the UK.
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