Clinch, an AI-driven technology firm, has introduced the 'Coffee Break Tech Takes' LinkedIn Live series designed to provide short, strategy-centric insights for advertisers. The premiere episode, hosted by Clinch's VP of technology solutions and a technical specialist, will discuss effective media buying strategies that allow for national level purchasing while delivering localized creative experiences. A key example from Kroger Precision Marketing showcases the advantages of this strategy, including operational efficiency and improved campaign accuracy. The ongoing series will delve into additional advertising innovations aimed at practical application.
The premiere episode discusses media buying efficiency and personalized advertising solutions, featuring insights from successful campaigns to enhance strategic execution.
Katie Arena emphasizes the need for brands to scale their media strategies smartly amidst fragmented audiences and complex media plans.
Clinch's Coffee Break Tech Takes series aims to provide actionable insights into efficiency-driven advertising strategies through quick, digestible episodes.
The inaugural episode presents Kroger's successful implementation of national inventory purchasing to achieve hyper-localized advertising experiences.
#omnichannel-advertising #media-buying-efficiency #personalization-strategies #ai-technology #campaign-management
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