#omnichannel-advertising

#omnichannel-advertising

Mind Map is a new media planning tool that enables advertisers to target audiences when they are most likely to engage. Created by omnichannel advertising platformAzerion, it is based on understanding how people feel and what they are doing when exposed to media on different channels, so that campaigns can be designed to reach them when they are most cognitively and emotionally receptive.

Adform, the most powerful and safe media buying platform built for game changers, announces the next chapter in its partnership with Spotify, the world's most popular audio streaming subscription service. The direct integration of Adform into the Spotify Ad Exchange makes it easier and more effective for advertisers to reach and engage Spotify fans at scale. With the market projected to reach USD$43bn (£32.5bn) this year, this partnership is poised to supercharge advertisers' audio investments and strengthen omnichannel strategies.References: WARC. 2025. "The Big Picture: Audio 2025." WARC. https://www.warc.com/content/paywall/article/the-big-picture-audio-2025/en-gb/en-GB/159947?

Vudoo, a global provider of commerce media technology, and Kargo, a leader in delivering breakthrough omnichannel ad solutions across premium publishers for global brands, have announced a strategic partnership that makes scalable, shoppable advertising experiences accessible across leading digital environments. The alliance represents a key moment in the evolution of commerce media, shifting it from early innovation to a core, full-funnel capability for brands and agencies.

Adform's new digital-out-of-home planner revolutionizes how advertisers access and manage DOOH inventory, enabling enhanced omnichannel campaign strategies through advanced targeting and reporting.