The platform delivers a first-to-market dynamic creative optimisation (DCO) strategy that optimises creative performance using media performance data. Advertisers can connect creative decisions directly to measurable business outcomes, closing the loop on attributed campaign performance. Brands and agencies can integrate a broader range of third-party aggregated performance data from media partners into the creative optimisation workflow. Flight Control visualises these enriched insights within Campaign Insights, providing a unified view of creative effectiveness across channels and media partners. Early adopters used external media signals to optimise dynamic video creative toward post-exposure search engagement, aligning optimisation signals beyond standard video metrics.
"By bridging the gap between external media performance and creative insights, we're giving marketers unprecedented options to control driving outcomes and visibility into what's truly working and what is not," said Oz Etzioni, CEO and co-founder, Clinch. "This advancement continues to set Clinch apart as the only solution that connects creative and media data in one platform, delivering actionable insights that fuel real-time optimisation."
"Clinch, the Agentic AI platform for omnichannel advertising, today (21st August, 2022) announced a new first-to-market DCO strategy available within its Flight Control platform, the ability to optimise creative performance using media performance data. This evolution empowers advertisers to connect creative decisions directly to measurable business outcomes, further closing the loop on attributed campaign performance. Building on its existing capability to ingest external data (offline conversions) for campaign optimisation,"
#dynamic-creative-optimization #media-performance-data #creative--media-integration #omnichannel-advertising
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