"Coca-Cola is once again using generative AI to reimagine its classic Coke caravan holiday commercials, and in doing so, killing some of the festive joy you have for the brand. After receiving backlash for airing three AI-generated holiday commercials last year that featured gliding wheels and uncanny-looking faces, the company has doubled down with a new AI Christmas campaign that's more visually jarring than the first."
"The " Holidays Are Coming" commercial attempts to sidestep issues around generating realistic humans by instead featuring a cast of various critters. There's no consistent style, switching between attempted realism and a bug-eyed toony look, and the polar bears, panda, and sloth move unnaturally, like flat images that have been sloppily animated rather than rigged 3D models in CG."
Coca-Cola used generative AI to produce a new "Holidays Are Coming" commercial that replaces human characters with a cast of animals. The ad displays inconsistent visual styles, shifting between attempted realism and a bug‑eyed toony look, and animal movements appear unnaturally animated rather than properly 3D rigged. The campaign fixes the previous wheel‑glide issue by showing consistently turning truck wheels. Coca-Cola partnered with Silverside and Secret Level, employing around 100 people including five AI specialists who prompted and refined more than 70,000 AI video clips. The effort raises concerns about AI tools replacing manual creative work and future employment.
Read at The Verge
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