Comcast Advertising has unveiled an innovative AI creative platform in partnership with Waymark, enabling brands to easily create TV-grade advertisements. This platform addresses the usual barriers of time and cost associated with TV commercial production. Advertisers can generate customizable ads by simply entering their website, adjusting elements like messaging and language. This development aims to enhance the accessibility of TV advertising, allowing for rapid creation of high-quality ads suitable for various premium video destinations and audience segments.
"Thanks to our Waymark partnership, we are excited to extend this mission directly to our Media Solutions offering. Advertisers now have a fast and affordable way to build TV-ready ads."
"AI is helping advertisers reach new potential, and the ability to create effective, high-quality video ads in minutes is a powerful shift."
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