Jeep drivers have reported experiencing intrusive pop-up advertisements on their vehicle screens, igniting concerns about the future of in-car advertising. Stellantis, the parent company of Jeep, attributed these occurrences to a software glitch but acknowledged that integrated marketing messages are part of their connected car strategy. In 2021, Stellantis had set ambitious goals to earn $20.8 billion from connected car technologies, which include in-vehicle advertising. However, feedback from customers suggests resistance to such marketing tactics within their driving experience.
Jeep drivers encountered intrusive pop-up ads on their screens, raising significant concerns about the appropriation of in-car advertising, which Stellantis admitted is a part of their connected car strategy.
With a goal to generate $20.8 billion from connected cars, Stellantis seeks to leverage in-vehicle advertising despite mixed reactions from Jeep owners.
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