"The company that has benefited the most from AI in the digital advertising space is AppLovin (NASDAQ: APP). Since introducing its Axon-2 AI-powered adtech platform in 2023, the company has seen both its revenue and profitability growth explode. It also is seeing no signs of this growth letting up, with revenue surging 68% last quarter to $1.41 billion and EBITDA (earnings before interest, taxes, depreciation, and amortization) soaring 79% to $1.16 billion."
"AppLovin has cracked the code in helping gaming apps attract new customers, which has been powering its growth. Between industry growth and continued improvements of its AI algorithm, it expects 20% to 30% revenue growth from the gaming sector over the long term. However, it also has other growth drivers. The company just launched a new self-serve platform, which could attract smaller gaming advertisers. It's also expanded its platform outside the U.S., which is where most gamers reside."
AppLovin’s Axon-2 AI adtech platform has driven rapid revenue and profitability growth, with revenue rising 68% last quarter to $1.41 billion and EBITDA increasing 79% to $1.16 billion. AppLovin expects 20%–30% long-term revenue growth from gaming while expanding via a new self-serve platform, international rollout, and moves into e-commerce and AI-driven ad generation. Meta is using AI to increase ad impressions and support higher ad prices. Pinterest is applying AI to transform its platform and improve connections between advertisers and users. Digital advertising represents a growing AI-driven opportunity alongside semiconductors and cloud computing.
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