In today’s search forums, key updates include findings that Google AI Overviews reduce click-through rates, supported by multiple studies. Google has announced the deprecation of the special announcements structured data by July 31, impacting local SEO efforts. Additionally, new features have been added to Google Business Profiles, which now include video previews for verification. Updates to Google Analytics reporting now include a new ‘data not available’ metric, and Google continues to affirm their stance on third-party cookies, indicating they will remain in use for now.
Google's AI Overviews have been shown to negatively impact click-through rates, as confirmed by three additional studies, making it a critical issue for marketers.
The introduction of the video verification feature for Google Business Profiles now includes video previews, enhancing the user experience and increasing engagement.
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