"The European Commission has given unconditional approval to Omnicom Group's USD$13.25bn (£10.11bn) all-stock acquisition of Interpublic Group. Announced last December, the deal will merge two of the world's largest advertising holding companies. The combined entity will become the largest global advertising agency network, as traditional players seek to strengthen their position against Big Tech. YouTube and Facebook remain the most widely used social media platforms in the US."
"The survey of over 5,000 adults shows 84% use YouTube and 71% use Facebook, cementing their position as the top destinations for online engagement. Instagram has reached a major milestone, now used by half of US adults, while TikTok continues its upward trajectory with 37% adoption, nearly double its 2021 figure. Reddit is also expanding its reach, climbing to 26%."
The European Commission approved Omnicom Group's USD$13.25bn (£10.11bn) all-stock acquisition of Interpublic Group without conditions, creating the largest global advertising agency network. YouTube reaches 84% of US adults and Facebook 71%, with Instagram at 50%, TikTok at 37%, and Reddit at 26%, reflecting strong platform dominance and generational and gender differences in usage. Younger adults favor Instagram, TikTok, Snapchat, and Reddit, while older users prefer Facebook and YouTube; women skew toward Facebook and Instagram, men toward Reddit and X. Alibaba's Qwen exceeded 10 million downloads in its first week of public beta, outpacing some early AI rivals.
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