In 2025, publishers are experiencing a substantial increase in revenue generated from events, transitioning away from traditional advertising. According to Digiday+ Research, 70% of publishers reported earning some revenue from events, a significant increase from 47% in the prior year. Additionally, those identifying events as a major revenue source rose from 8% to 23%. This shift in strategy indicates a broader trend where publishers aim to diversify their income by exploring new revenue streams such as subscriptions and events, demonstrating resilience in changing market conditions.
Seventy percent of publisher pros said in Q1 2025 that they get at least a very small portion of their revenue from events, compared with 47% in Q1 2024.
Fewer than a third of publisher pros (30%) said in Q1 2025 that they don't get any revenue from events, down from 53% in Q1 2024.
Nearly a quarter of publisher pros (23%) said in Q1 2025 that they get a large or very large portion of their revenue from events, up from just 8% in Q1 2024.
Publishers are seeking revenue beyond the old standby of advertising this year, and events is emerging as a sizeable revenue stream.
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