Ron Faris has been appointed as Senior Vice President of Global Marketing for Disney Consumer Products, coming from a successful nine-year stint at Nike. At Nike, he modernized brand marketing geared toward Gen Z and Alpha through innovative platforms. His new role involves overseeing global marketing strategies and collaborating with regional licensing teams and retail operations. Tasia Filippatos, president of the division, expressed confidence in Faris's capability to explore new opportunities for audience engagement. Faris expressed enthusiasm for Disney's storytelling approach, aiming to deepen cultural relevance and connection with fans.
Ron's impressive track record combined with his passion in this space make him the ideal candidate to lead our marketing teams around the world as we explore new opportunities to connect with our audiences in memorable and unexpected ways.
Disney's unparalleled dedication to blending storytelling and innovation to reach fans of all ages across its broad consumer base is a purpose that resonates deeply with me both professionally and personally.
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