Everyone Knows How To Speak Money; Getting Over 'Imbotster' Syndrome | AdExchanger

"What came over the transom was "low-brow advertising that essentially are the bottom feeders coming through at very low CPMs," says VP of ad sales Andrew Guendjoian. Duolingo is now moving upstream from programmatic. It will pursue more direct deals, particularly with major partners in travel, which is a natural adjacency for a language app. And it will build custom campaigns featuring its own cast of in-app characters (apparently there are more than the green owl)."

"Part of the problem is that many "telltale" signs of AI use, like em dashes and parallelistic contrasts ("It's not X, it's Y!"), were already common PR and marketing clichés. To borrow another cliché, the LLMs quite literally learned it from watching us. All this confusion is causing corporate communicators to question their own writing styles, sometimes deliberately adding slang and even spelling mistakes to prove their humanity."

"More Like WhyBox Players will view two minutes of preroll ads before a game is available to stream for free. The company has also tested one-hour session caps and up to five hours of free play per month. The launch comes as Microsoft shakes up the Xbox franchise by adding in new subscription tiers and upping subscription prices by as much as 50%. Some of the new offerings, like the ad-supported free version of cloud gami"

Duolingo is moving away from open programmatic networks and low-CPM ads toward direct advertising deals and bespoke in-app campaigns that leverage its characters, especially with travel partners. The company is choosing not to serve ads outside the app or monetize user-learning data, citing potential user blowback despite clear revenue opportunities. Common PR and marketing patterns resemble telltale AI-generated phrasing, and large language models have learned those patterns from existing online text. Corporate communicators sometimes alter writing to prove humanity, but widespread stylistic changes risk being absorbed by AI. Game-streaming services are testing preroll ads, session caps, and ad-supported subscription models.

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