#programmatic-ads

[ follow ]
fromDigiday
2 weeks ago

Digiday+ Research: Programmatic ad spend loses out to email this year

"The shift in the display advertising space marks a historic change, with marketers now prioritizing email over programmatic ads, indicating a new trend in budget allocation."
Marketing tech
Marketing tech
fromAdweek
1 month ago

Spotify Opens the Programmatic Floodgates

Spotify launches a programmatic ad exchange to enhance ad accessibility and compete in broader media markets.
[ Load more ]