Glance, a technology startup, is pioneering the future of fashion e-commerce with its app that leverages generative artificial intelligence (GenAI). Users upload selfies and provide personal data like age and body shape, allowing the app to generate clothing suggestions based on extensive retail data. This personalized experience has resulted in impressive user engagement, with millions using the app regularly. Glance's monetization strategy involves directing users to partner retailers, while its technology can be integrated into various devices, promising a seamless shopping experience across platforms.
The level of engagement is nuts, indicating a significant response from users who are being drawn into this new mobile shopping experience.
It's a new way of shopping; a shift from traditional browsing to inspiration-led discovery, highlighting how GenAI changes consumer interaction.
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