Google Ads added new customization options for graphing, charting, and reporting on the main graph dashboard. New controls include Conversion Delay, Performance Anomaly Insights, and Notes, and notification icons were adjusted. The Adjust control now shows expanded capabilities beyond Time Period and Chart Type in some accounts. A screenshot on X displayed the updated dashboard layout and enabled options. These features let advertisers annotate charts, inspect conversion lag, and surface anomaly insights directly from the main graph, improving diagnostics and reporting workflows. The rollout appears incremental, with reports indicating the change was first observed about two months earlier.
Google Ads has added new customization options for some of the graphing, charting and reporting. This change gives you "Conversion Delay," "Performance Anomaly Insights," and "Notes," and is enabled with adjusted notification icons. This change was spotted by Anthony Higman who posted a screenshot on X: New Google Ads Main Graph Dashboard With "Conversion Delay" & "Performance Anomaly Insights" & "Notes" Enabled With Adjust Notification Icons. pic.twitter.com/ffvAzBkDcM- Anthony Higman (@AnthonyHigman) August 28, 2025
The Adjust button was previously available in some accounts but only included Time Period and Chart Type settings.
Collection
[
|
...
]