Google Ads is rolling out full placement reporting for the Search Partner Network (SPN). The feature shows exact SPN sites where ads appeared and provides impression and click data for Search, Shopping, and App campaigns. Many advertisers previously disabled SPN due to lack of transparency and not knowing which partner sites served their ads. The new reporting lists all search partner sites your campaigns served on and includes impression data at the site level. Google positions benefits as full transparency, enhanced control for brand suitability, and optimized performance by enabling informed placement decisions and better understanding of ad distribution across SPN.
Full placement reporting for the Search Partner Network (SPN) is now available for Search, Shopping, and App campaigns. This highly impactful feature directly addresses advertiser feedback by offering full transparency on where your ads run, including impression data at the site level. This reporting insight provides you with enhanced control and the ability to better understand how Search Ads are distributed across SPN.
Many advertisers were in the dark, not knowing which SPN site served their ads. Many advertisers thus decided to disable ads on the Search Partner Network due to the lack of transparency. But now Google will tell you exactly where your ads were served, if they got impressions and clicks; across sites, search partners and apps. Google posted this over here and wrote:
This new report will provide a list of all Search Partner Network sites your campaigns served on, along with impression data for each site. Here are the "benefits" Google listed: Full Transparency: Gain clear insights into every site where your ads are serving on the SPN. Enhanced Control: Use the site and impression data to make more informed decisions and align with your brand's suitability needs. Optimized Performance: With this new transparency, you can better optimize placements for stronger campaign results.
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