Google Keyword Planner Update Lets You Segment By City, Region & Device/Platform
Briefly

The recent update to Google's keyword planner provides users with new forecast views that allow predictions of keyword performance by specific regions and devices. Users can now see how various locations, such as cities or states, impact keyword search shares. Grouped ideas are also integrated into the keyword ideas section for more efficient planning. This tool is particularly beneficial for those managing geo-focused campaigns, resulting in enhanced budgeting and targeting precision.
Now seeing forecast breakdowns by city, region, and even device/platform directly inside the saved keyword plan. E.g. Amsterdam alone accounts for 30%+ of the search share in one of my plans.
Super useful for anyone running multi-location or geo-focused campaigns. Also noticed you can now filter by state, DMA, municipality, etc. Makes budgeting and targeting way more precise.
New forecast views -- Get predictions for how keywords could perform in ad groups or in different locations. Grouped ideas are now in Keyword ideas -- View keywords individually, or grouped with similar keywords.
Read at Search Engine Roundtable
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