Google is currently experimenting with a 'new' label in search result snippets, which marks pages with recently updated content. The change was first spotted by Khushal Bherwani, followed by screenshots from other users, highlighting that the label appears mostly on news and article websites. One user reported seeing the label for content updated just 9 hours prior, suggesting the threshold for what constitutes 'new' is variable. Similar label tests have been conducted by both Google and Bing in the past.
Several users have started noticing a 'new' label accompanying search result snippets that evidences recent content, particularly on news and article sites.
The observations were first shared by Khushal Bherwani on social media, with multiple users providing screenshots to document Google's ongoing test.
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