Alphabet's Google intends to challenge the adverse findings of a U.S. District Court ruling deeming it liable for monopolistic practices in the publisher ad server and ad exchange markets. The court identified that Google had willfully maintained its monopoly power, yet also noted that the Department of Justice (DOJ) did not demonstrate that Googleâs advertiser tools were anticompetitive. The ruling has potential implications for Google's business operations, particularly concerning its Google Ad Manager, which the DOJ is suggesting should be sold off due to antitrust concerns.
Google plans to appeal a court ruling that found it liable for maintaining monopoly power in the publisher ad servers and ad exchanges markets.
U.S. District Judge Leonie Brinkema ruled that the DOJ failed to prove Googleâs advertiser tools were anticompetitive, but its publisher tools did violate antitrust laws.
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