#advertising-technology

#advertising-technology

Historically, the Consumer Electronics Show was the January kick-off event where media buyers could eye the hardware onto which they could festoon their clients' wares. Manufacturers of household goods took center stage. However, now the lines of the traditional business calendar have blurred, making it difficult to delineate between industry verticals. Sources characterized CES, which officially kicks off today (Jan. 6), as the precursor to the mid-year upfront discussions, to AdExchanger.

In 2021, Apple tweaked its privacy rules to make it harder for app developers to track their users across the internet. This created a massive problem for social media platforms, because without access to users' browsing data, they could no longer target them accurately for advertising purposes. Millions of people in developed markets like the U.S. use Apple's iPhone to access social media, so this was a gigantic sea change.

MNTN, Inc., a leading technology platform in the Connected TV advertising sector, is revolutionizing how brands approach television advertising by making it as measurable and performance-driven as digital marketing. The company reported a strong third quarter for 2025, with revenue increasing by 31% year-over-year to $70 million, and a significant improvement in gross margin to 79%. MNTN also achieved a positive net income of $6.4 million, a notable turnaround from a net loss in the previous year.

For years, TikTok has been the industry's cultural spark plug - the place where skits go viral, products sell out overnight and billions of views fuel buzz. But when it comes to boardroom metrics, it's easy to dismiss it as more hype than hard results. That perception is shifting and behind TikTok's latest wave of announcements at Advertising Week New York lies a bigger story. A story of more: More creators. More audience. More videos. More engagement. More advertisers.

PubMatic Inc. hid from stockholders that its revenue tied to a top advertisement-buying partner was slipping as it shifted clients to a new platform, a proposed class action says. The class proposed in the US District Court for the Northern District of California lawsuit filed Wednesday would include those who acquired PubMatic securities from Feb. 27, 2025, through Aug. 11, 2025, then watched them decline in value.

Today's developers face a multitude of challenges including heavy workloads and complex tech stacks, which hamper their capacity to innovate and adopt new solutions.

Entravision Communications reported a 22% rise in GAAP revenue, reaching $100.7 million in Q2 2025, driven by a 66% increase in digital Advertising Technology & Services segment.

By integrating Nielsen's advanced audiences into WPP Open, we're building a more seamless, interoperable planning and measurement ecosystem that empowers advertisers to optimize performance and accelerate growth.

Marketers under pressure to show results faster are racing for progress, not perfection, needing to be more performant than they were yesterday.

Jose Bayona's journey from an immigrant to a key figure in New York City's Office of Ethnic and Community Media highlights his commitment to connecting diverse communities through innovative approaches.

Brian Gleason's extensive experience leading large-scale ad tech organisations will be instrumental in delivering Seedtag's global expansion and deepening its leadership in neuro-contextual AI.

Adform's new digital-out-of-home planner revolutionizes how advertisers access and manage DOOH inventory, enabling enhanced omnichannel campaign strategies through advanced targeting and reporting.

This investment will allow Multilocal to continue to reshape ad tech by expanding our reach and unlocking areas of new opportunity, helping to steer the next evolution of programmatic advertising and enabling future industry leaders.

Equativ announces the full unification of Sharethrough into its global brand and operations, forming one of the largest independent media platforms.

Ryan Gould emphasized that the success of their One WBD approach has resulted in clients effectively utilizing their IP to enhance brand messaging across various platforms.

This newly established entity marks an exciting milestone in our strategic growth, focusing on innovative software development services tailored for the advertising and marketing technology sectors.

Perion's preliminary first quarter results exceeded expectations, showcasing continued momentum and the strength of core growth engines, reinforcing belief in the Perion One strategy.

Walmart's decision to abandon its white-labeled ad tech stack signifies a shift away from sharing its ecommerce technology with other retailers.

As the global leader in brand performance, being part of the Microsoft Advertising partner programme is high recognition of the market prominence and value of LoopMe's brand advertising performance solutions.