#advertising-technology
#advertising-technology

Displayce Unveils New Brand Identity & Reaffirms Global Ambitions

Displayce aims to be the leading technology suite in the growing DOOH market with a focus on visibility and innovation.

Think It's Too Late to Buy AppLovin Stock? Here's the Biggest Reason Why There's Still Time. | The Motley Fool

AppLovin has outperformed Nvidia in stock performance due to significant growth in its ad business.

The company is transitioning to a pure-play ad tech business after selling its app segment.

With plans for expansion into new markets, AppLovin could see considerable growth by 2025.

Meet the founder betting big on data transparency: inside Aubriana Alvarez Lopez's Agnitio

Agnitio.ai launched an AI tool to enhance ad operations by providing brands with streamlined data management and greater transparency.

Marketing tech

Seedtag Unveils Neuro-Contextual Advertising, Entering a New Era of Contextual Targeting

fromAol

Marketing tech

Prediction: Meta Platforms Will Be a $3 Trillion Company in 5 Years

fromAdExchanger

Marketing

Scibids Alum Eric Schwartz Joins AI Sales Optimization Startup Scowtt As CRO | AdExchanger

Displayce Unveils New Brand Identity & Reaffirms Global Ambitions

Displayce aims to be the leading technology suite in the growing DOOH market with a focus on visibility and innovation.

Think It's Too Late to Buy AppLovin Stock? Here's the Biggest Reason Why There's Still Time. | The Motley Fool

AppLovin has outperformed Nvidia in stock performance due to significant growth in its ad business.

The company is transitioning to a pure-play ad tech business after selling its app segment.

With plans for expansion into new markets, AppLovin could see considerable growth by 2025.

Meet the founder betting big on data transparency: inside Aubriana Alvarez Lopez's Agnitio

Agnitio.ai launched an AI tool to enhance ad operations by providing brands with streamlined data management and greater transparency.

Marketing tech

Seedtag Unveils Neuro-Contextual Advertising, Entering a New Era of Contextual Targeting

fromAol

Marketing tech

Prediction: Meta Platforms Will Be a $3 Trillion Company in 5 Years

fromAdExchanger

more#artificial-intelligence

Marketing

Scibids Alum Eric Schwartz Joins AI Sales Optimization Startup Scowtt As CRO | AdExchanger

#ai

Marketing tech

MadTech Sketch: How Data, AI & Custom Algos Are Redefining Programmatic Media Buying

Marketing

Seedtag Appoints Brian Gleason as New Chief Executive Officer

Marketing tech

MadTech Sketch: How Data, AI & Custom Algos Are Redefining Programmatic Media Buying

Marketing

Seedtag Appoints Brian Gleason as New Chief Executive Officer

Taboola Expands Beyond Native Ads with Realize

Taboola's new platform Realize aims to revolutionize performance advertising by focusing exclusively on scalable performance outcomes beyond traditional native advertising.

fromThe Globe and Mail

Meta reportedly plans to fully automate advertising with AI by 2026

Meta is developing AI-driven ad tools for advertisers seeking personalized targeting and efficient ad creation.

European startups

Multilocal Backs the Future of Ad Tech with Strategic Investment in FirstPartyCapital

E-Commerce

Pentaleap and Skai Announce Partnership to Democratise and Advance an Open Retail Media Ecosystem

Taboola Expands Beyond Native Ads with Realize

Taboola's new platform Realize aims to revolutionize performance advertising by focusing exclusively on scalable performance outcomes beyond traditional native advertising.

fromThe Globe and Mail

Meta reportedly plans to fully automate advertising with AI by 2026

Meta is developing AI-driven ad tools for advertisers seeking personalized targeting and efficient ad creation.

European startups

Multilocal Backs the Future of Ad Tech with Strategic Investment in FirstPartyCapital

E-Commerce

Pentaleap and Skai Announce Partnership to Democratise and Advance an Open Retail Media Ecosystem

more#digital-advertising

fromSFGATE

San Francisco tech company once worth $425 million goes bankrupt

CEO Chris Lien expressed pride in Marin Software's achievements and stated that bankruptcy is the best option for shareholders amid struggles against Google and Meta.

Tech industry

DoubleVerify Debuts First-of-Its-Kind Attention Measurement for Social, Launching with Snap

Snap's immersive, high-impact environment makes it an ideal platform to demonstrate how attention can drive better outcomes across social environments.

E-Commerce

How to disable ACR on your TV (and why you shouldn't wait to do it)

Smart TVs use automatic content recognition to gather viewing data for targeted advertising.

How to disable ACR on your TV (and why it makes such a big difference for privacy)

Smart TVs utilize ACR technology for ad targeting, posing serious privacy issues regarding viewer data collection.

How to disable ACR on your TV (and why doing makes such a big difference for privacy)

Smart TVs use automatic content recognition (ACR) to gather viewers' data for targeted advertising, raising privacy concerns.

Privacy technologies

How to turn off ACR on your TV (and why it make such a big difference)

Privacy technologies

How to disable ACR on your TV (and why doing so makes such a big difference)

How to disable ACR on your TV (and why you shouldn't wait to do it)

Smart TVs use automatic content recognition to gather viewing data for targeted advertising.

How to disable ACR on your TV (and why it makes such a big difference for privacy)

Smart TVs utilize ACR technology for ad targeting, posing serious privacy issues regarding viewer data collection.

How to disable ACR on your TV (and why doing makes such a big difference for privacy)

Smart TVs use automatic content recognition (ACR) to gather viewers' data for targeted advertising, raising privacy concerns.

Privacy technologies

How to turn off ACR on your TV (and why it make such a big difference)

Privacy technologies

How to disable ACR on your TV (and why doing so makes such a big difference)

more#smart-tvs

#digital-marketing

fromPractical Ecommerce

The New Era of Cookie-less Ad Targeting

Advertising technology is evolving towards privacy-conscious targeting alternatives, moving away from third-party cookies.

Google Response Search Ads (RSAs) May Show Second Headline In Sitelinks

Google Ads is allowing additional headlines to serve in sitelink space for improved ad performance.

Google Ads AI Max For Search Campaigns

AI Max revolutionizes Google Ads search campaigns by applying advanced AI-driven targeting and creative capabilities for enhanced performance.

Marketing tech

Spyrosoft Group Launches New Ad Tech & Martech Development Company

Marketing tech

Gen AI creative is just about to change the face of out of home advertising

Marketing tech

How Dotdash Meredith enlisted OpenAI to boost its contextual ad product, with Lindsay Van Kirk

fromPractical Ecommerce

The New Era of Cookie-less Ad Targeting

Advertising technology is evolving towards privacy-conscious targeting alternatives, moving away from third-party cookies.

Google Response Search Ads (RSAs) May Show Second Headline In Sitelinks

Google Ads is allowing additional headlines to serve in sitelink space for improved ad performance.

Google Ads AI Max For Search Campaigns

AI Max revolutionizes Google Ads search campaigns by applying advanced AI-driven targeting and creative capabilities for enhanced performance.

Marketing tech

Spyrosoft Group Launches New Ad Tech & Martech Development Company

Marketing tech

Gen AI creative is just about to change the face of out of home advertising

Marketing tech

How Dotdash Meredith enlisted OpenAI to boost its contextual ad product, with Lindsay Van Kirk

more#digital-marketing

#digital-media

Marketing tech

Nexxen Expands EMEA Sales Leadership with Lisa Kalyuzhny

3 weeks ago

Marketing tech

JWP Connatix Names Chris Maccaro as Chief Revenue Officer

Marketing tech

Nexxen Expands EMEA Sales Leadership with Lisa Kalyuzhny

3 weeks ago

Marketing tech

JWP Connatix Names Chris Maccaro as Chief Revenue Officer

Marketing tech

AlgoriX & GeoEdge Expand Partnership to Secure the Ad Supply Chain Against Malvertising

Marketing tech

Frameplay & iion Form Strategic Partnership to Create Global In-Game Advertising Powerhouse

Marketing tech

AlgoriX & GeoEdge Expand Partnership to Secure the Ad Supply Chain Against Malvertising

Marketing tech

Frameplay & iion Form Strategic Partnership to Create Global In-Game Advertising Powerhouse

more#partnership

Adform Accelerates Digital-Out-of-Home Growth as First Global Omnichannel DSP to Launch Visual Planning Interface

Adform's new digital-out-of-home planner revolutionizes how advertisers access and manage DOOH inventory, enabling enhanced omnichannel campaign strategies through advanced targeting and reporting.

Marketing tech

Artificial intelligence

You can produce video ads in seconds with Amazon's new AI tool - here's how

Amazon Ads has launched a new Video Generation platform that utilizes generative AI to create advertisements more quickly and affordably.

#ai-solutions

Marketing tech

Scope3 inks TikTok sustainability pact, reveals Brand Stories tie-up with OMG

Marketing tech

Chalice AI Launches in EMEA, Led by Managing Director Freddie Turner

Scope3 inks TikTok sustainability pact, reveals Brand Stories tie-up with OMG

Scope3's new partnerships leverage AI for innovative advertising solutions and improved brand safety.

Marketing tech

Chalice AI Launches in EMEA, Led by Managing Director Freddie Turner

more#ai-solutions

#google-ads

Marketing tech

Google Ads URL Inclusions & Exclusions For Search Campaigns

Growth hacking

Google Ads Images Expand Swipe Carousel Double

Marketing tech

Google Ads URL Inclusions & Exclusions For Search Campaigns

Growth hacking

Google Ads Images Expand Swipe Carousel Double

more#google-ads

fromBusiness Insider

Meet the 'reclusive' tech billionaire making an audacious bid to buy TikTok

We're a $100 billion-plus company, not many people know of us, so that's probably a flaw on me.

Growth hacking

fromForbes

Meta, AI Stalk Hollywood As AWE Opens And Tribeca, Cannes Spotlight XR

AWE 2024 showcases that XR technology is becoming mainstream due to improved hardware and reducing barriers thanks to AI.

Meta plans to fully automate ad creation to enhance advertising effectiveness by 2026.

Meta seeks Hollywood partnerships for exclusive content to bolster their new VR headset launch.

The Trade Desk's Deal Desk Aims to Save Advertisers Hours of Deal-Making Headaches

The Trade Desk is launching Deal Desk to streamline the creation and management of deal IDs for advertisers and publishers.

Marketing tech

The Trade Desk lifts the lid on Deal Desk a 'hub for PMP management'

The Trade Desk's Deal Desk Aims to Save Advertisers Hours of Deal-Making Headaches

The Trade Desk is launching Deal Desk to streamline the creation and management of deal IDs for advertisers and publishers.

Marketing tech

The Trade Desk lifts the lid on Deal Desk a 'hub for PMP management'

Marketing tech

Waymark's Alex Persky-Stern on the future of creative production

Marketing tech

What's Really Behind Agencies' Identity and AI Ambitions? - ExchangeWire.com

Marketing tech

Waymark's Alex Persky-Stern on the future of creative production

Marketing tech

What's Really Behind Agencies' Identity and AI Ambitions? - ExchangeWire.com

more#ai-in-advertising

Digest: Meta Planning to Fully Automate Ad Creation; Big Tech Under Legal Pressure

Meta is advancing AI in advertising and compliance, aiming for high efficiency and personalization.

Big Tech is under scrutiny, with Google settling legal issues.

Bedrock Platform & Evorra Announce Partnership to Power Responsible, Scalable Audience Activation

Bedrock Platform partners with Evorra to enhance media buying efficiency through privacy-compliant audience targeting.

El Nacional Unlocks 11% RPM Uplift with Pubstack's Server-Side Technology - ExchangeWire.com

Activating Pubstack's server-side solution took just minutes, without requiring any engineering support. Its ease of use and immediate impact allowed us to test and scale new demand sources quickly, directly translating into an 11% RPM uplift and a 7% increase in overall programmatic revenue.

Marketing tech

MNTN IPO: Stock price soars by double digits as Ryan Reynolds-linked ad-tech firm debuts on NYSE

MNTN Inc's IPO reflects growing investor interest in ad-supported streaming, with strong early trading shares and a valuation reaching $1.2 billion.

fromYahoo Finance

NYC startup

Adtech platform MNTN gains over 31% in stellar NYSE debut

fromInc

Marketing tech

Mark Douglas Touts MNTN's IPO, Expected to Raise $187 Million in Debut

fromFast Company

MNTN IPO: Stock price soars by double digits as Ryan Reynolds-linked ad-tech firm debuts on NYSE

MNTN Inc's IPO reflects growing investor interest in ad-supported streaming, with strong early trading shares and a valuation reaching $1.2 billion.

fromYahoo Finance

NYC startup

Adtech platform MNTN gains over 31% in stellar NYSE debut

fromInc

Marketing tech

Mark Douglas Touts MNTN's IPO, Expected to Raise $187 Million in Debut

WBD Ad Leaders Explain How IP Like Harry Potter Adds to Adtech Wizardry

WBD is enhancing ad buyer connections through innovative tools and IP partnerships.

The Stack: Streaming TV On a Roll?

TV industry celebrates 100 years since first televised ventriloquist act while witnessing significant advancements in measurement and content delivery.

YouTube to introduce a 'Premium Lite' tier to compete with streaming rivals, signaling a shift in subscription models.

JIC Barb's daily measurement of YouTube viewing on TVs marks a notable innovation in audience analytics.

fromTechRadar

Marketing tech

Prepare for an AI-powered ad nightmare - Netflix and YouTube just revealed new kinds of commercials that could take streaming to dark places

Media industry

The Stack: Streaming TV On a Roll?

TV industry celebrates 100 years since first televised ventriloquist act while witnessing significant advancements in measurement and content delivery.

YouTube to introduce a 'Premium Lite' tier to compete with streaming rivals, signaling a shift in subscription models.

JIC Barb's daily measurement of YouTube viewing on TVs marks a notable innovation in audience analytics.

fromTechRadar

Prepare for an AI-powered ad nightmare - Netflix and YouTube just revealed new kinds of commercials that could take streaming to dark places

Netflix and YouTube plan to introduce AI-generated ads that blend seamlessly with content, enhancing viewer engagement and revenue models.

more#youtube

Perion Announces Preliminary First Quarter 2025 Results

Perion's preliminary first quarter results exceeded expectations, showcasing continued momentum and the strength of core growth engines, reinforcing belief in the Perion One strategy.

Marketing tech

Google Is a Monopolist in Online Advertising Tech, Judge Says

Google's monopoly in online advertising technology has been ruled illegal, challenging its market dominance and potentially leading to significant structural changes.

fromBusiness Insider

Another federal judge says Google is a monopolist

A federal judge ruled that Google has an illegal monopoly in advertising technology, highlighting its anticompetitive practices.

fromTheregister

Google unfairly monopolized publisher ad world, judge rules

Google was found to have violated antitrust laws regarding monopolistic practices in certain markets, but cleared of others.

fromTechCrunch

Judge rules Google illegally monopolized ad tech, opening door to potential breakup | TechCrunch

Google has been found to violate antitrust laws in the advertising technology market, indicating issues with monopolistic behavior.

fromTipRanks Financial

Next Phase of Google's (GOOGL) U.S. Antitrust Trial Set for September 22 - TipRanks.com

The upcoming trial on September 22 addresses Google's monopoly issues in online advertising.

Google was found liable for maintaining illegal monopolies in the online advertising sector.

Digest: Judge Sets May Hearing to discuss Remedies in Google Ad Tech Case; Banijay in Early Talks Over Potential ITV Takeover

Google faces a May hearing over remedies for its dominance in online advertising.

Alphabet reported strong Q1 earnings despite ongoing antitrust trials.

fromwww.nytimes.com

Google Is a Monopolist in Online Advertising Tech, Judge Says

Google's monopoly in online advertising technology has been ruled illegal, challenging its market dominance and potentially leading to significant structural changes.

fromBusiness Insider

Another federal judge says Google is a monopolist

A federal judge ruled that Google has an illegal monopoly in advertising technology, highlighting its anticompetitive practices.

fromTheregister

Google unfairly monopolized publisher ad world, judge rules

Google was found to have violated antitrust laws regarding monopolistic practices in certain markets, but cleared of others.

fromTechCrunch

Judge rules Google illegally monopolized ad tech, opening door to potential breakup | TechCrunch

Google has been found to violate antitrust laws in the advertising technology market, indicating issues with monopolistic behavior.

fromTipRanks Financial

Next Phase of Google's (GOOGL) U.S. Antitrust Trial Set for September 22 - TipRanks.com

The upcoming trial on September 22 addresses Google's monopoly issues in online advertising.

Google was found liable for maintaining illegal monopolies in the online advertising sector.

Digest: Judge Sets May Hearing to discuss Remedies in Google Ad Tech Case; Banijay in Early Talks Over Potential ITV Takeover

Google faces a May hearing over remedies for its dominance in online advertising.

Alphabet reported strong Q1 earnings despite ongoing antitrust trials.

Marketing tech

LightBoxTV Partners on AI R&D Initiative to Advance TV Advertising

Marketing tech

LoopMe Partners with Microsoft Advertising to Offer Real-Time Brand Optimisation to Advertisers via Microsoft Curate

Marketing tech

LightBoxTV Partners on AI R&D Initiative to Advance TV Advertising

Marketing tech

LoopMe Partners with Microsoft Advertising to Offer Real-Time Brand Optimisation to Advertisers via Microsoft Curate

Adtech Firm Criteo Is Pitching Hundreds of Retailers on a New Video Ad

Criteo introduces standardized onsite shoppable video ads for retailers.

Advertisers can easily buy video ads across multiple retail media networks.

Marketing tech

Advertisers Can Now Measure In-Store Ads Across Grocery Retailers

Adtech Firm Criteo Is Pitching Hundreds of Retailers on a New Video Ad

Criteo introduces standardized onsite shoppable video ads for retailers.

Advertisers can easily buy video ads across multiple retail media networks.

Marketing tech

Advertisers Can Now Measure In-Store Ads Across Grocery Retailers

The Evolution of SSPs & DSPs: Are We Headed for a Converged Future?

The advertising ecosystem may trend towards a converged platform, impacting the traditional roles of SSPs and DSPs.

Media industry

Ad Innovation Powers Secure, Premium CTV Viewer Experiences

GeoEdge is enhancing the CTV viewer experience by addressing critical issues in creative quality control for ads.

Will Walmart's $2.3 Billion Advertising Bet Work Out Better Than Jet.com? | The Motley Fool

Walmart's recent $2.3 billion investment in Vizio signifies its focus on enhancing advertising technology, following past acquisitions like Jet.com that didn't deliver expected outcomes.

Venture

NYC startup

fromTheregister

AdTech CEO whose products detected ad fraud jailed for fraud

Paul Roberts, former CEO of Kubient, was jailed for a year for fraudulent financial practices including fake revenue reporting.

fromVentureBeat

The future of AR advertising: how Yiftah Frechter is leading the way

Augmented Reality is becoming essential for various industries, yet it lacks seamless ad integration opportunities.

Privacy professionals

fromgizmodo.com

Data Broker Brags About Having Highly Detailed Personal Information on Nearly All Internet Users

Publicis Group leverages extensive consumer data analytics to deliver personalized advertising at scale.

PubMatic's CTV Business Doubles, Now 20% of Revenue | The Motley Fool

PubMatic's CTV revenue doubled and constituted 20% of total revenue, showcasing strong growth in emerging segments.

Despite challenges, overall revenue increased 9% in 2024, highlighting effective management and strategic pivot.

Clinch Introduces First-to-Market Dynamic Font Feature & Automated Subtitles

Clinch's new tools improve ad creation efficiency for global marketers, doubling speed-to-market and enhancing localization through Dynamic Fonts and Automated Video Subtitles.

How to disable ACR on your TV (and why you shouldn't wait to do it)

Smart TVs use automatic content recognition (ACR) technology to track viewing habits and target ads, creating privacy concerns and potential for data misuse.

Toronto startup

fromGeekWire