Google will let you hide sponsored results in search - after you've seen them

"Currently, Google labels paid results on search pages individually with a "sponsored" tag on each one. This change groups them all into a collapsable section at the top of the page with a single, larger label that remains in view as you scroll. At the bottom of the section you'll see a button to hide sponsored results, so you'll have to scroll by them first."

"Over the years, Google has made its paid search results look more and more like organic results, with plenty of backlash along the way. The company shifted from labeling paid results as "ads" to "sponsored" around 2020. A cynical person might think that sounds friendlier to a generation of people accustomed to influencer sponcon. The company calls this latest update an effort to "make navigation even easier," which, I guess."

Google now groups paid search results into a single collapsible section at the top of search pages with a larger, persistent 'sponsored' label. Each paid listing previously carried an individual 'sponsored' tag. The new section remains visible while scrolling and includes a button at the bottom to hide sponsored results; hidden results stay collapsed under the sponsored heading until re-expanded. The change is rolling out on both desktop and mobile. Paid results have increasingly been styled like organic results, and labels shifted from 'ads' to 'sponsored' around 2020, drawing mixed user reactions.

Read at The Verge