GumGum Achieves 38% Reduction in Bidstream CO2 Emissions Through Partnership with Assertive Yield
Briefly

from Exchangewire10 months ago
Through AY's Traffic Shaping technology, GumGum optimized relationships with DSP partners, resulting in a 38% reduction in bid requests and avoided 7 tons of CO2 emissions daily.
Exchangewirehttps://www.exchangewire.com/blog/2024/05/02/gumgum-achieves-38-reduction-in-bidstream-co2-emissions-through-partnership-with-assertive-yield/
AY's Traffic Shaping system refreshes synchronization every 20 seconds, significantly reducing outgoing requests by 50%, 60%, or 70% without negative revenue impact, according to Assertive Yield's CEO.
Exchangewirehttps://www.exchangewire.com/blog/2024/05/02/gumgum-achieves-38-reduction-in-bidstream-co2-emissions-through-partnership-with-assertive-yield/
GumGum's collaboration with Assertive Yield provided deep insights into inventory and demand precision, unlocking transformative benefits, expressed by senior director Kara Petrocelli.
Exchangewirehttps://www.exchangewire.com/blog/2024/05/02/gumgum-achieves-38-reduction-in-bidstream-co2-emissions-through-partnership-with-assertive-yield/
Read at Exchangewire
#gumgum #assertive-yield #bidstream-carbon-emissions #ai-driven-solutions #sustainability
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