"Personal messaging is part of a strategy used by advertisers to build a more intense relationship with consumers. It often consists of pop-up adverts or follow-up emails reminding us of all the products we have looked at but not yet purchased. This is a result of AI's rapidly developing ability to automate the advertising content we are presented with. And that technology is only going to get more sophisticated."
"In October 2025, the company introduced ChatGPT Atlas, a search browser which can automate purchases. For instance, while you search for beach kit for your trip to Barcelona, it may ask: "Would you like me to create a pre-trip beach essentials list?" and then provide links to products for you to buy. "Agent mode" takes this a step further. If a browser is open on the page of a swimsuit, a chat box will appear where you can ask specific questions."
AI-driven personalization is producing highly targeted, sometimes eerie advertising that follows users across browsing sessions. Advertisers deploy personal messaging through pop-up adverts and follow-up emails to remind users of browsed but unpurchased items. Chat systems already personalise recommendations using search history, chats and connected apps such as calendars, offering unprompted local and travel suggestions. New tools like ChatGPT Atlas can automate purchases and propose pre-trip shopping lists. Agent mode enables interactive product queries and retrieval of previously viewed items to add to baskets. Instant checkout partnerships further streamline the purchase process.
Read at The Conversation
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