How digital natives changed the game on legacy media | MarTech
Briefly

The article highlights a pivotal moment for traditional media, overwhelmed by digital-first content creators who are not only capturing vast audiences but also revenue and influence. With shifts in viewership patterns, notably among younger demographics who prefer social media news, legacy outlets face existential challenges. Platforms like YouTube and Substack have shown that individuals can achieve what once required established networks, questioning the relevance of traditional business models. The evolving landscape underscores a significant cultural and economic shift in media consumption and production.
Traditional media's outdated business models are failing as digital-first creators thrive in a new landscape where influence and cash flow shift towards social media.
The traditional gatekeepers of media have lost their grip as streaming services evolve and creators rise, redefining how content is consumed and monetized.
Legacy media once controlled what audiences watched, but now, viewers prefer digital platforms where influencers reign and traditional models seem outdated.
Netflix's transformation from a revolutionary streaming service to just another ad-supported network illustrates the cyclical nature of media consumption trends.
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