The article explores the impact of shareable content in the context of the London Marathon and the recent acquisition of the Runna app by Strava. Observing the event, the author encounters a compelling recap by Runna that highlights various statistics such as average finish times and popular running shoes. This cleverly curated information not only showcases the appâs capabilities without firsthand testing but also demonstrates the power of engaging content to attract and inform users, thus promoting the product effectively.
This is the only deep dive I've ever done without testing the product. Which made it all the more interesting to see things from the outside!
What I found was a smart, shareable recap of the 2025 marathon from Runna - the running training app that's just been acquired by Strava.
The recap pulled out stats like year-on-year average finish times, gender splits, % of people who got PBs, and the most popular running shoes.
Curious, I clicked. These LDN x Runna stats will blow your mind!
Collection
[
|
...
]