How Substack is redefining trust and safety by creating a new division of 'standards'

Substack is redefining content moderation by focusing on changing the underlying business model rather than just the enforcement rules. The company posits that a problematic system centered around advertising and virality will naturally promote outrage. Instead of imposing strict moderation, Substack is empowering writers with the tools to manage their own content. The recent shift in title for its trust and safety lead reflects a commitment to a new framework for ensuring better discourse among users, emphasizing trust between writers and readers.

For years, the dominant platforms of the internet have treated content moderation as both shield and scalpel - eulogized as "trust and safety."

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