Bran Ferren emphasizes that the future of warfare hinges on creativity alongside firepower. As cofounder of Applied Minds, Ferren leverages artistic and engineering expertise to develop advanced technologies for clients including the Pentagon. With the U.S. preparing for future conflicts, the need for creative solutions is paramount in a defense sector often bogged down by bureaucratic limitations. Applied Minds stands out by integrating unconventional insights from entertainment and commercial tech to prototype innovative solutions rapidly, providing a competitive edge in fast-evolving military operations.
We've turned into, for lack of a better word, an imagineering resource for hire.
In a defense sector often constrained by bureaucracy and incremental improvements, the company's ability to think outside conventional silos offers a much-needed jolt of creative problem-solving.
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