Email subject lines play a crucial role in determining whether emails are opened, as studies indicate over 47% of recipients make their decision based on them. Effective subject lines should be clear and specific, personalized, relevant, concise, and provoke curiosity or highlight a benefit. For example, subject lines that provide valuable insights or direct invitations are far more compelling than generic alternatives. By focusing on straightforward language, and avoiding vague clickbait, senders can significantly enhance engagement with their emails.
A great email subject line is clear, relevant, and sparks enough curiosity or value to make the reader want more.
Good subject lines are clear and specific, personalized, relevant and timely, concise, and action-oriented or curiosity-provoking.
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