Email marketing should seemingly be obsolete. The first "email," after all, occurred in October 1971, nearly 55 years ago. Surely, social media platforms, text messaging, and various applications such as WhatsApp and Discord could have supplanted it. And let's not forget the grim industry concerns when Gmail introduced the "Promotions" tab in 2013. Today, AI inbox summaries are the latest marketing threat.
Most founders spend their energy on social media posts and paid ads while ignoring the audience they've already built. You have people's email addresses. They gave them to you. And you're not talking to them, or you're sending them content that doesn't deserve their attention. With over 4.4 billion email users worldwide, the newsletter you could be writing is the growth channel most likely to change your business. The founders who figure this out build something no algorithm can take away.
B2B marketers usually treat Super Bowl week like a black hole for engagement. The assumption? Everyone's distracted, inboxes are crowded and it's safer to go quiet and wait it out. But new data from HubSpot turns that logic on its head. After analyzing marketing activity and buyer behavior during the past three Super Bowls (2024-2026), HubSpot found that while many B2B brands pull back, audiences are actually more engaged - and not just during the game.
Utilizing retargeting emails for time-sensitive promotions, such as Black Friday/Cyber Monday (BFCM), can be an effective strategy to boost engagement and conversions. Here's how to maximize their impact: Key strategies Segmentation and personalization Segment: Identify customer segments based on previous behavior, including abandoned carts, browsing history and purchase history. Personalize Content: Use dynamic content to tailor emails to the individual's preferences and past interactions.
ChatGPT can analyze your best campaigns and write new emails that match with AWeber's MCP. It saves drafts directly to an AWeber account. No tab-switching. No copy-pasting. Most people write emails, then hope they perform. AWeber MCP does the opposite. ChatGPT looks at your top campaigns-highest opens, most clicks-and uses those patterns for new emails. You get emails that sound like you and match what your audience responds to. Written in minutes, not hours.
Joy Dakinisun, an online business coach, was getting ready to launch her new website quantumleapwithjoy.com. Most of her energy was focused on getting the design right, refining her messaging, and making sure everything reflected her brand. She knew email marketing would help her capture subscribers from day one. But between finalizing her website, serving clients, and creating content, actually setting it up kept getting pushed to the bottom of her to-do list.
If you're an email marketer trying to deliver messages to the 3 billion Gmail users around the world, more AI in Gmail probably raises your anxiety. That's understandable. We've all seen how AI has upended the work of colleagues in SEO. One of the new features for Gmail is essentially AI Overviews for email. Another feature, AI Inbox, summarizes messages and helps users prioritize tasks and requests.
Most marketers treat the inbox like a static billboard-same approach in January as July, same cadence in March as November. But the inbox has seasons most marketers ignore them, and this blind spot costs real money. This article is for email marketers, digital marketing managers, and business owners looking to improve their campaign results by understanding and leveraging inbox seasonality.
If you've followed my posts here on MarTech or heard me speak about behavioral science in email marketing, you know that I focus on designing messages that align with the way people make decisions. The Four Buyer Modalities - Competitive, Methodical, Spontaneous and Humanistic - are the backbone of that approach. Each reflects a distinct cognitive style that shapes how people interpret information, weigh risk and build confidence before a purchase.
