#email-marketing

#email-marketing

It was super structured and ran like a well-oiled machine; I needed a little more ownership and a little more chaos. After about three years, I quit to scale my side business: I'm a full-stack email marketer who creates email campaigns - including email copy, design, development, and implementation - for direct-to-consumer and business-to-business companies globally. I use the platform Fiverr to find clients. My prices range from $100 for a single brief to $3,000+ per month for a done-for-you service.

The total time investment for DIY email marketing is 50 hours minimum, which can equate to significant costs when evaluating your own hourly rate.

4 out of 5 marketers say that they would rather give up social media marketing instead of emails. This says a lot about the value of email marketing.

Email marketers face numerous challenges in 2025, including low engagement rates, data quality issues, accurately measuring ROI, and personalization. Experts highlight the need for collaboration across departments to overcome these obstacles.

In the AI discovery era, organic rankings no longer guarantee visibility, as AI search experiences are removing the middle step between search and solution.

Gen Z prefers engaging subject lines that deliver immediate value. Highlighting discounts or exclusive offers directly in the subject and using preview text effectively can enhance engagement.

Many email programs are simply a string of campaigns to tell the customers what the brand wants to say. This often leads to irrelevant messaging.

Mattia started by connecting automated email sequences to his free resources which he shared across his website, social media, and other channels. From there, he built out segmented automations based on how a subscriber found him and whether they had already scheduled a call with his team.

Google indicates that recipients who unsubscribe must be removed from mailing lists within 48 hours. Failure to comply may lead to recipients marking emails as spam or blocking the sender.

Email QA is essential to ensure campaigns perform correctly, avoiding issues that lead to broken campaigns, compliance problems, and subsequent revenue loss.

Tying the CTA to a clear benefit or emotion, like 'Get your confidence back,' shifts focus from a command to an opportunity, tapping into desires and outcomes.

The trend in the martech landscape suggests platforms are more likely to incorporate AI rather than disappear as standalone applications.

In today's fast-evolving digital marketing space, B2B email marketing has shifted dramatically, moving away from generic email lists to more personalized, AI-driven approaches.

Email segmentation and personalization are both ways to make email marketing more relevant for your subscribers, but the way they work is a little different.

It’s hard to imagine how a 20% reduction in rental rates for the month of June could be sufficient cause for anyone to suddenly abandon their present business, be it knee surgery, adoption proceedings, or, in this specific case, Wordle.

The May 2025 updates for Adobe Marketo Engage introduce significant enhancements like template compatibility, cloning options, role-based access, and GenStudio integration to optimize email marketing.

In digital ads, there are search ads and display ads. Search ads are a good business because the conversion rate is high. Display ads are a good business because it has a lot of impressions and a lot of views because you can put banners anywhere.

Choosing the right email marketing tool is vital for beginners. Important factors include ease of use, affordability, essential features, and responsive customer support.

One of the most effective digital tools is email marketing, but success hinges on ensuring your emails reach recipients' inboxes, especially amidst Gmail's stringent filters.

Emails with personalized subject lines generate up to 50% higher open rates than non-personalized ones, highlighting the power of personalizing content based on user preferences.

To get your emails in the inbox, using best practices like maintaining an up-to-date database, proper authentication, and removing fast unsubscribers is essential.

A great email subject line is clear, relevant, and sparks enough curiosity or value to make the reader want more.

"StackAdapt's new email marketing and Data Hub solutions empower marketers to unify their efforts, linking ad tech and martech for seamless execution and efficiency."