Target has deviated from its historical stance of political neutrality by donating $1 million to Donald Trump's Inaugural Committee, while simultaneously retracting its commitments to diversity initiatives designed to support Black representation. This decision was met with immediate backlash from civil rights leaders and consumers, leading to boycotts. Weekly foot traffic to Target stores has significantly declined, and the company's stock has seen a notable drop of 40% over the year, raising questions about its faithfulness to social justice commitments made post-George Floyd's murder.
Target's decision to donate to the Trump Inaugural Committee and retract diversity commitments drew swift backlash, with many questioning the company's sincerity to social justice.
Civil rights leaders like Jamal Bryant and Al Sharpton mobilized consumers against Target, leading to a significant drop in store traffic and stock value.
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