Kettle, a digital-first creative agency, has appointed Camille Imbert as its first chief creative officer and Jess Mireau as chief product officer, marking a significant leadership shift with an all-women C-suite. This change coincides with the agency's 41% revenue increase in 2024, attributed to organic growth and new client partnerships, including notable brands like Warby Parker and Robinhood. Kettle focuses on blending product-led and story-led approaches to create emotionally resonant digital experiences. CEO Lauren Kushner emphasized the importance of personal connection in digital experiences.
We're building the future of digital, and it's incredibly personal. The most powerful experiences aren't just functional—they're designed with care for the person on the other side of the screen.
This move formalizes leadership over Kettle's core offerings at a time when the agency is scaling, reflecting strong growth and adaptation to the fast-evolving digital landscape.
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