Le Monde, a leading French newspaper, has partnered with Perplexity, a U.S.-based AI search startup, to innovate media delivery using advanced technology. This collaboration highlights how traditional media is increasingly engaging with tech companies to address shifts in information consumption. Perplexity will utilize Le Monde's content to enhance its real-time search engine, ensuring AI-generated results are rooted in credible journalism. The partnership is part of a broader trend, as Perplexity continues signing deals with various publishers to integrate quality content while establishing revenue-sharing models to support journalism.
The agreement reflects a growing trend of legacy media aligning with emerging tech firms to adapt to changing information consumption habits.
Perplexity's partnerships include an ad revenue-sharing model designed to benefit the content providers whose work powers its AI-generated responses.
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