"LoopMe's research indicates that nearly one in five GenAI users now spend less time browsing the web, while 19% report increased time on mobile gaming apps since adopting AI, highlighting a significant shift in user engagement."
"Chartboost Direct is designed to provide publishers with the infrastructure to effectively integrate brand demand within mobile apps, ensuring a seamless experience without altering their existing ad technology stack."
"The features of Chartboost Direct, including direct pay and direct deals, empower publishers to create new ad placements and transact directly with premium brand demand partners, enhancing their revenue potential."
LoopMe has launched Chartboost Direct to facilitate growth for mobile app publishers by providing direct access to brand demand. This initiative positions LoopMe as a key player in the intersection of web SSPs, ad tech, and mobile apps. Research indicates a shift in user behavior, with many spending less time on the web and more on mobile gaming apps. Chartboost Direct addresses the specific needs of brand advertisers in the in-app advertising ecosystem, offering features like direct pay, direct deals, and marketplace deals to enhance publisher yield and revenue growth.
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