Apple and Google have long dominated the tech industry, yet Meta is now aiming to follow Apple's retail success. By introducing physical stores and interactive product demonstrations, Meta seeks to enhance customer engagement with its products, namely the Meta Quest VR headset and Ray-Ban Stories smart glasses. The decision comes after a report indicated Meta's plans to hire for retail roles and expand beyond its current California location. As they build on the 1 million pairs of smart glasses sold last year, Meta aims to strengthen its competitive standing against both Google and Apple.
Meta's decision to open physical stores aligns with Apple's successful retail strategy, allowing consumers to interact with their products in an immersive environment.
With over 1 million pairs of smart glasses sold last year, Meta's CEO views this as a 'great start,' but acknowledges the need for increased sales moving forward.
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