Marshall, renowned for its guitar amps, has entered the soundbar market with the ambitious Heston 120 priced at $1000. The company, underlined by its chief product officer, chose to target the high-end segment to assert its commitment to this new category. The development spanned five years, with the soundbar featuring advanced 5.1.2-channel Atmos and DTS X technology, and required expertise from the automotive sector to tune its 11 drivers effectively. Close collaboration with Dolby was also essential to ensure precision in audio placement, catering to both TV and music needs.
This is our most expensive product. And honestly, that's a little bit scary. But since it's a new segment for us, we made the decision that we wanted to start at the high end.
Tuning a product for so many channels has been a new challenge for Marshall... We also worked really closely with Dolby to help us with some difficult measurements, to ensure that we are placing objects of sound accurately in a room.
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