"OnTheMarket was not realising the full value of its budgets due to losing spend to unknown, fraudulent sources. The marketing team was dealing with the challenge of sophisticated bots that were hampering the effectiveness of its PPC activity."
"The company needed a solution that was going to tackle the fraud head-on and partnered with TrafficGuard's invalid traffic mitigation tool."
"An audit revealed a 5.6% invalid click rate, costing approximately £9.5k on invalid traffic every month lost to bots, hosts, malware and both non-incremental and non-genuine engagement."
"The team needed to identify this poor user behaviour and determine if those additional clicks were adding any incremental value to the campaigns."
OnTheMarket, a leading UK property search website, faced challenges with fraudulent traffic affecting its PPC advertising. The company was losing significant budget to bots that generated clicks without converting into genuine leads. An audit revealed a 5.6% invalid click rate, costing around £9.5k monthly. To address this issue, OnTheMarket collaborated with TrafficGuard to implement an invalid traffic mitigation tool, ensuring that only genuine traffic reached its website and enhancing the overall effectiveness of its advertising campaigns.
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