As generative AI impacts search traffic, publishers are turning to Reddit for audience engagement, with rising referral traffic. Statistics show significant year-over-year increases for many news outlets, with Reddit becoming a leading social channel. For example, Reach reports that on some days, Reddit is their top referrer. The Daily Beast saw an impressive 115% growth in traffic from Reddit. Overall, the trend indicates a growing shift towards using community-driven platforms to attract visitors in a changing media landscape.
Reddit has become the second-highest source of referral traffic from social platforms for The Atlantic and The Hill, significantly driving audiences to their sites.
We have experienced steady growth since we started using Reddit in January 2024, with notable increases in referral traffic from various news publishers.
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