Marketing tech
fromTampa Free Press
1 month agoAI Ate Our Traffic: News Publishers Fight For Survival As Google Pulls The Plug On Clicks
Google's shift to an answer engine threatens news publishers' traffic and revenue.
Since the launch of Google AI Overviews in May 2024, zero-click search grew by 13 percentage points, reaching 69% in May 2025, while organic traffic to news sites declined significantly.