Meta added expanded creator search filters in Instagram Creator Marketplace, including new language and region options to match businesses' geographies as more creators join globally. Meta introduced partnership ads that combine partnership promotions with Advantage+ catalog matching and a partnership intro card option for catalog carousel ads. Show Products optimization can automatically convert single-media partnership ads into catalog displays when performance is likely to improve. Advertisers who tested Show Products with partnership ads recorded a 4% higher click-through rate and 3% higher conversions compared to partnership ads without the optimization, indicating measurable performance gains.
First off, Meta's adding more ways for brands to work with creators, through improved creator search parameters in Instagram Creator Marketplace. As per Meta: We're adding more language and region filters to cater to a businesses' geography, as we onboard more creators globally to Instagram's creator marketplace. That'll give you more capacity to find the right creators for your products, and your target audience, which could also help you expand into new regions and audience subsets.
Meta's also giving brands a new way to work with creators via partnership ads, by combining partnership promotions with Advantage+ catalog matching. This now includes the option to add a partnership intro card' from a new or existing partnership ad onto a catalog carousel ad. So you'll be able to use the expanded power of partnership promotions in combination with Meta's evolving AI product matching, ensuring that the right product gets displayed to relevant audiences via partnership campaigns.
As you can see in the first example above, by using Show Products, Meta will automatically turn single media partnership ads into a catalog display when the system detects that it will increase performance. Advertisers who tested the show products' optimization in Advantage+ creative with partnership ads saw a 4% higher click through rate and 3% higher conversions compared to partnership ads without this optimization.
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