#partnership-ads

#partnership-ads

YouTube added a feature for creators to tag brand partners during video uploads or when editing existing videos. Through a Paid Promotion and Brands option, creators can indicate that a video includes paid promotion and add the relevant brand. This allows the brand to view organic performance metrics and promote the content as Partnership Ads. Partnership Ads are now co-branded, displaying both the creator's and brand's avatars with a subscribe button option for viewers.