Meta Platforms has launched its latest AI models based on the Llama 4 foundation, enhancing user engagement and boosting ad effectiveness. Advertisers have utilized the new capabilities, leading to a 6% rise in ad impressions and a 14% increase in ad prices. The company achieved substantial revenue growth of 21% in Q4 2023, with significant contributions from Chinese advertisers like Temu. However, the company may face risks related to these ties, particularly in light of rising tensions between the U.S. and China and its impact on advertising spend.
"Meta Platforms' introduction of its Llama 4 AI models has significantly boosted user engagement and advertising efficacy, contributing to a 21% revenue growth in Q4."
"Chinese advertisers notably increased their spending on Meta's platform, helping drive a robust 25% revenue growth by Q4 2023, easing concerns of a stagnating stock."
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