Meta Platforms is set to introduce advertising on WhatsApp, marking a significant move in monetizing the platform. The ads will be integrated into a separate 'Updates' tab, ensuring users' personal communications remain secure due to end-to-end encryption. This development follows a positive price-target revision by Oppenheimer, which raised its expectations for Meta’s stock in light of improved advertising conditions. With WhatsApp's vast user base, Meta seeks to further diversify its revenue stream primarily derived from Facebook and Instagram, utilizing AI to enhance user engagement and ensure effective ad deployment.
The ads will appear in an 'Updates' tab separate from users' personal conversations, ensuring that your personal messages, calls and statuses remain end-to-end encrypted.
Oppenheimer analyst Jason Helfstein reiterated an outperform call for Meta stock, increasing his price target for the stock to 775 from 665, reflecting a 'better-than-feared' advertising environment.
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