In her testimony before the U.S. Senate, Williams revealed alarming practices at Meta, explaining how the platform could discern users' feelings of worthlessness. This intelligence allows advertisers to target them during vulnerable moments. For example, if a young girl deletes a selfie, advertisers might strategically present beauty products to capitalize on her low self-esteem. Moreover, the potential risks of this targeted advertising are underscored by studies showing that Facebook can assess psychological profiles more accurately than even close relationships can.
"Meta can identify when users are feeling worthless or helpless, which it can use as a cue for advertisers."
"If a teen girl deleted a selfie, advertisers might see that as a good time to sell her a beauty product as she may not be feeling great about her appearance."
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